May 27th, 2014

All About Kawaii…

You came across the word “kawaii” and I bet you thought “What in the world is that??” or “How is that even pronounced!!”. Unless you are fluent in Japanese language & culture, in MJ’s words – “you are not alone”.


Kawaii is pronounced ka-why-ee and is directly translated as ‘cute’ in Japanese. Say it a few times and before too long, it will just roll off the tongue. The kawaii craze originated in Japan, but it has hit Australian shores too. Who can resist the bright colours, character cuteness, fun designs and quirky everyday items? Kawaii is a universal delight!


Even Avril Lavigne has recently produced a song dedicated to this gorgeous sensation! Check it out and get kawaii with Avril!

(Click on link below & bop away)

Avril Lavigne – Hello Kitty


On a magical visit to Tokyo, it was enthralling to see the cuteness surrounding the city. It was like taking a step back into our childhood, but instead of children, women and men were embracing all things cute & quirky! Women dressed in sweet lacy threads, and their hair with itty-bitty bows, they sported accessories with bling or pretty embellishments.  The men boasted their gimmicks and gadgets that oozed quirkiness and dressed with such unique style. It was a nostalgic dream to see the return of Strawberry Shortcake, Care Bears, My Little Pony, Lego Men, Smurfs, Astro Boy and other characters brought back to life through such simple means. So whether you are male or female, young or old, conservative or radical – kawaii can be a part of your every day life.


Kawaii does not mean you have to dress up as a cartoon character, or embrace the head-to-toe kawaii look (although there is nothing wrong with that should you choose to do so)! The kawaii key elements can be found in homemade crafts, attention to detail in wrapping gifts, gorgeous nail art, adorable accessories for your home or office – the possibilities are endless. We all need a little bit of kawaii in our lives because life was never meant to be taken so seriously. And as the old adage goes “less is more”, so one adorable accessory for your desk, phone, handbag, home can make all the difference – watch how smiles will explode from within and from those around you. And say goodbye to awkward silences – your “kawaiiness”  will be sure to break the ice at an awkward gathering at the water cooler or when you bump into your secret crush stuttering to find the words!


So if you want to add some quirky fun into your life, browse our online store to bring an element of “kawaii” into your day-to-day life. Whether it be some funky sticky notes for the office, a Hello Kitty dust plug for your smartphone, a retro chewing gum case to fit all your bits, or simply some pretty washi tape and stamp sets to create and make your next craft, we have something to help this Kawaii Craze come to you.


Kawaii Smiles,

Helen & Stacey :) :)


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About Us

We are two sisters with a love & passion for anything kawaii!

Our blog will be updated regularly to inspire your inner kawaii - so sit back, smile & enjoy! xx

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  • The Kawaii Notebook Our boutique online stationery store sells kawaii designed products from Korea and Japan, without the boutique prices! The Kawaii Notebook Our boutique online stationery store sells kawaii designed products from Korea and Japan, without the boutique prices!

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